How to Say It: Business to Business Selling: Power Words and Strategies fro m the World's Top Sales Experts (How to Say It..

US: Prentice Hall Press, 2011. Very Good. There are approximately 35 million business to business sales reps in the c ountry selling everything from books and computers to furniture and floorin g. They know as well as anyone that selling to other businesses is not the same as selling to consumers. Businesses have different budgets, needs, dem ands, and expectations from those of general consumers. That means an entir ely different skill set is required of business to business sales reps. How to Say It: Business to Business Selling is the only book of its kind th at caters exclusively to business to business sales professionals. Its shor t chapters provide tips and strategies tailored especially for the unique b usiness to business selling process. You'll learn how to: Motivate Yourself to Sell Craft an Elevator Pitch Find Hot Sales Leads Make a Cold Call Use Voicemail to Sell Give a Sales Presentation Write a Sales Proposal Give a Product Demo Negotiate the Best Deal Close a Sale Create a Powerful Sales Process Sell to Top Executives Build Sales Partnerships Get a Customer Referral Accelerate Your Sales Cycle With How to Say It: Business to Business Selling you can sell business to b usiness like a seasoned pro. Editorial Reviews About the Author Geoffrey James is the primary sales training writer for Selling Power magazine, and since 2007, he has authored Sales Machine on CBS Interactive's BNET website, a sales-oriented blog that has won prestigious awards from the Society of American Business Editors and Writers and the American Society of Business Publication Editors.