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Intellectual Property: The Tough New Realities That Could Make or Break Your Business
de Goldstein, Paul
- Usado
- Muy bueno
- Tapa dura
- First
- Estado
- Muy bueno
- ISBN 10
- 1591841771
- ISBN 13
- 9781591841777
- Librería
-
Vinemont, Alabama, United States
Formas de pago aceptadas
Sobre este artículo
Portfolio Hardcover, 11/8/2007. First Edition. Hardcover. Very Good. 9x6x1. First edition with full number line. Hardback with dust jacket in good condition! Some light shelf and use wear, otherwise appears to be a good clean copy!
Sinopsis
The definitive guide to intellectual property for business managers How can a product of the mind—an innovation, a song, a logo, a business secret—become the subject of precise property rights? No idea is entirely original; every innovative business borrows, sometimes extensively, from its competitors and others. So how do we draw the line between fair and unfair use? Billions of dollars ride on that question, as do the fates of publishers, software producers, drug companies, advertising firms, and many others. It’s also a key question for individuals—for instance, if you quit your job after mastering the company’s secrets, what can you do with that information? With the growth of the internet and global markets, having a smart IP strategy is more essential than ever. Intellectual Property is the ideal book for non-lawyers who deal with patents, trade secrets, trademarks, and copyrights—all essential business issues that have changed rapidly in the last few years. Goldstein draws on dozens of fascinating case studies, from the Polaroid vs. Kodak battle to Kellogg’s surprising trademark suit against Exxon to whether a generic perfume is allowed to smell exactly like Chanel No. 5. Every business decision that involves IP is also a legal decision, and every legal decision is also a business decision. Lawyers and managers need to work together to navigate these murky waters, and this book shows how.
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Detalles
- Librería
- Cheryl's Books
(US)
- Inventario del vendedor #
- Hawkeye1218140117583
- Título
- Intellectual Property: The Tough New Realities That Could Make or Break Your Business
- Autor
- Goldstein, Paul
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Muy bueno
- Cantidad disponible
- 1
- Edición
- First Edition
- ISBN 10
- 1591841771
- ISBN 13
- 9781591841777
- Editorial
- Portfolio Hardcover
- Lugar de publicación
- New York
- Fecha de publicación
- 11/8/2007
- Tamaño
- 9x6x1
- X weight
- 15 oz
Términos de venta
Cheryl's Books
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged. Please contact us if you aren\'t completely satisfied with your purchase for a full refund.
Sobre el vendedor
Cheryl's Books
Miembro de Biblio desde 2007
Vinemont, Alabama
Sobre Cheryl's Books
Cheryl\'s Books specializing in new, used, rare, and out of print books.
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Number Line
- A series of numbers appearing on the copyright page of a book, where the lowest number generally indicates the printing of that...
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
