Marketing for dummies

Hoboken, NJ: Wiley Pub, 2004. Paperback. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Your complete toolbox for creating dynamic, effective marketing campaigns Includes index pt. I. Designing a great marketing program -- 1. Maximizing your marketing program -- 2. Clarifying your marketing strategy -- 3. Writing a marketing plan -- pt. II. Leveraging your marketing skills -- 4. Researching your customers, competitors, and industry -- 5. Engaging your marketing imagination -- 6. Pumping up your marketing communications -- pt. III. Advertising for fun and profit -- 7. Brochures, print ads, and other printed materials -- 8. Billboards, banners, signs, and more -- 9. Radio, video, and TV -- pt. IV. Finding powerful alternatives to advertising -- 10. Marketing on the Web -- 11. Publicity, giveaways, and word of mouth -- 12. Special events, trade shows, and other face-to-face marketing opportunities -- 13. Direct marketing : direct-response ads, direct mail, and telemarketing -- pt. V. Selling great products to anyone, anytime, anywhere -- 14. Branding, managing, and packaging a product -- 15. Pricing and price-based promotions -- 16. Distribution, retail, and point of purchase -- 17. Sales and service essentials -- pt. VI. The part of tens -- 18. Ten common marketing mistakes to avoid -- 19. Ten ways to save money in marketing -- 20. Ten quick ways to make more sales -- 21. Ten tips for boosting Web sales.