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Marketing: An Introduction, 6th Edition
de Armstrong, Gary; Kotler, Philip
- Usado
- Tapa blanda
- Estado
- Fair Condition
- ISBN 10
- 0130351334
- ISBN 13
- 9780130351333
- Librería
-
Burgin, Kentucky, United States
Formas de pago aceptadas
Sobre este artículo
Pearson Education Limited, Upper Saddle River, NJ, 2003. 6th Edition. Softcover. Fair Condition. Fair condition. Water damage, soiled pages, cover wear, corner bumps, dings, curling edges. CD included. Text has multiple markings Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0130351334. ISBN/EAN: 9780130351333. Pictures of this item not already displayed here available upon request. Inventory No: 1561049363. . 9780130351333
Sinopsis
For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
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Detalles
- Librería
- A2zbooks
(US)
- Inventario del vendedor #
- 1561049363
- Título
- Marketing: An Introduction, 6th Edition
- Autor
- Armstrong, Gary; Kotler, Philip
- Formato/Encuadernación
- Softcover
- Estado del libro
- Usado - Fair Condition
- Cantidad disponible
- 1
- Edición
- 6th Edition
- Encuadernación
- Tapa blanda
- ISBN 10
- 0130351334
- ISBN 13
- 9780130351333
- Editorial
- Pearson Education Limited
- Lugar de publicación
- Upper Saddle River, NJ
- Fecha de publicación
- 2003
- Palabras clave
- BZDB42 MARKETING BUSINESS ECONOMICS Marketing An Introduction 6th Edition
Términos de venta
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Sobre el vendedor
A2zbooks
Miembro de Biblio desde 2007
Burgin, Kentucky
Sobre A2zbooks
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Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Edges
- The collective of the top, fore and bottom edges of the text block of the book, being that part of the edges of the pages of a...
- Soiled
- Generally refers to minor discoloration or staining.
- Fair
- is a worn book that has complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc....
- Bumps
- Indicates that the affected part of the book has been impacted in such a way so as to cause a flattening, indention, or light...
