Marketing: An Introduction (6th Edition)
de Armstrong, Gary, Kotler, Philip
- Usado
- Estado
- Used - Good
- ISBN 10
- 0130351334
- ISBN 13
- 9780130351333
- Librería
-
Frederick, Maryland, United States
Formas de pago aceptadas
Sobre este artículo
Sinopsis
For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
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Detalles
- Librería
- Wonder Book (US)
- Inventario del vendedor #
- V17D-01536
- Título
- Marketing: An Introduction (6th Edition)
- Autor
- Armstrong, Gary, Kotler, Philip
- Estado del libro
- Used - Good
- Encuadernación
- Tapa blanda
- ISBN 10
- 0130351334
- ISBN 13
- 9780130351333
- Editorial
- Pearson College Div
- Lugar de publicación
- Upper Saddle River, Nj
- Primera fecha de publicación de esta edición
- February 21, 2002
Términos de venta
Wonder Book
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