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Marketing: An Introduction, 7th Edition
de Armstrong, Gary; Kotler, Philip
- Nuevo
- Tapa blanda
- Estado
- New
- ISBN 10
- 0131424106
- ISBN 13
- 9780131424104
- Librería
-
Foley, Alabama, United States
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Sobre este artículo
Prentice Hall, 2004-02-28. Paperback. New. May have light shelf wear due to warehouse storage and handling
Sinopsis
For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
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Detalles
- Librería
- zeebooks
(US)
- Inventario del vendedor #
- 17776
- Título
- Marketing: An Introduction, 7th Edition
- Autor
- Armstrong, Gary; Kotler, Philip
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Nuevo New
- Cantidad disponible
- 41
- ISBN 10
- 0131424106
- ISBN 13
- 9780131424104
- Editorial
- Prentice Hall
- Lugar de publicación
- Upper Saddle River, Nj
- Fecha de publicación
- 2004-02-28
- X weight
- 54 oz
Términos de venta
zeebooks
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Sobre el vendedor
zeebooks
Miembro de Biblio desde 2006
Foley, Alabama
Sobre zeebooks
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Glosario
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Shelf Wear
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