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Marketing: An Introduction
de Armstrong, Gary; Kotler, Philip
- Usado
- Bien
- Tapa blanda
- Estado
- Bien
- ISBN 10
- 0136021131
- ISBN 13
- 9780136021131
- Librería
-
Franklin Lakes, New Jersey, United States
2 copias disponibles en esta librería
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Sobre este artículo
Pearson College Div, 2008-02-15. Paperback. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLYNO ACCESS CODE, NO CD, Ships with Emailed Tracking
Sinopsis
For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
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Detalles
- Librería
- SGS Trading Inc
(US)
- Inventario del vendedor #
- SKU0430450
- Título
- Marketing: An Introduction
- Autor
- Armstrong, Gary; Kotler, Philip
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Usado - Bien
- Cantidad disponible
- 2
- ISBN 10
- 0136021131
- ISBN 13
- 9780136021131
- Editorial
- Pearson College Div
- Lugar de publicación
- Upper Saddle River, Nj
- Fecha de publicación
- 2008-02-15
- X weight
- 45 oz
Términos de venta
SGS Trading Inc
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre el vendedor
SGS Trading Inc
Miembro de Biblio desde 2009
Franklin Lakes, New Jersey
Sobre SGS Trading Inc
Textbook and Reference Books Discounted
