Marketing : An Introduction
de Gary Armstrong; Philip Kotler
- Usado
- as new
- Tapa blanda
- Estado
- As New
- ISBN 10
- 0131424106
- ISBN 13
- 9780131424104
- Librería
-
Seattle, Washington, United States
Formas de pago aceptadas
Sobre este artículo
Prentice Hall PTR, 2004. Paperback. As New. Disclaimer:Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Sinopsis
For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
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Detalles
- Librería
- ThriftBooks
(US)
- Inventario del vendedor #
- G0131424106I2N00
- Título
- Marketing : An Introduction
- Autor
- Gary Armstrong; Philip Kotler
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Nuevo As New
- Cantidad disponible
- 1
- ISBN 10
- 0131424106
- ISBN 13
- 9780131424104
- Editorial
- Prentice Hall PTR
- Lugar de publicación
- Upper Saddle River, Nj
- Fecha de publicación
- 2004
Términos de venta
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Miembro de Biblio desde 2018
Seattle, Washington
Sobre ThriftBooks
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