Marketing : An Introduction
de Gary Armstrong; Philip Kotler
- Usado
- very good
- Tapa blanda
- Estado
- Very Good
- ISBN 10
- 0131424106
- ISBN 13
- 9780131424104
- Librería
-
Seattle, Washington, United States
3 copias disponibles en esta librería
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Sobre este artículo
Sinopsis
For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
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Detalles
- Librería
- ThriftBooks (US)
- Inventario del vendedor #
- G0131424106I4N00
- Título
- Marketing : An Introduction
- Autor
- Gary Armstrong; Philip Kotler
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Usado - Very Good
- Cantidad disponible
- 3
- ISBN 10
- 0131424106
- ISBN 13
- 9780131424104
- Editorial
- Prentice Hall PTR
- Lugar de publicación
- Upper Saddle River, Nj
- Fecha de publicación
- 2004
Términos de venta
ThriftBooks
Sobre el vendedor
ThriftBooks
Sobre ThriftBooks
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- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...