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Marketing: An Introduction
de Gary Armstrong,Philip Kotler
- Usado
- Tapa blanda
- Estado
- Very Good - Cash
- ISBN 10
- 013414953X
- ISBN 13
- 9780134149530
- Librería
-
Bountiful, Utah, United States
Formas de pago aceptadas
Sobre este artículo
Pearson, January 2016. Oversized Paperback. Very Good - Cash. Minor rubbing and edge wear to cover, with light reader wear to pages. Still great condition. Stock photos may not look exactly like the book.
Sinopsis
For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
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Detalles
- Librería
- The Book Garden
(US)
- Inventario del vendedor #
- 919867
- Título
- Marketing: An Introduction
- Autor
- Gary Armstrong,Philip Kotler
- Formato/Encuadernación
- Oversized Paperback
- Estado del libro
- Usado - Very Good - Cash
- Cantidad disponible
- 1
- Encuadernación
- Tapa blanda
- ISBN 10
- 013414953X
- ISBN 13
- 9780134149530
- Editorial
- Pearson
- Lugar de publicación
- U.s.a.
- Fecha de publicación
- January 2016
- Páginas
- 642
Términos de venta
The Book Garden
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre el vendedor
The Book Garden
Miembro de Biblio desde 2012
Bountiful, Utah
Sobre The Book Garden
Just as the Tardis is bigger on the inside – you will just have to see it to believe! We have over 4000 square feet of as many books as we could sort, stack and tower housed inside this innocent looking storefront. We also have inventory off-site, so if you don’t see what you are looking for – just ask! Love the smell of books? Daydream about getting locked in the library? This is the place for you – located at the very center of downtown Bountiful. Selling gently loved books since 1985.
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Rubbing
- Abrasion or wear to the surface. Usually used in reference to a book's boards or dust-jacket.
