Marketing: An Introduction
de Gary Armstrong; Philip Kotler
- Usado
- Aceptable
- Tapa blanda
- Estado
- Acceptable
- ISBN 10
- 0131865919
- ISBN 13
- 9780131865914
- Librería
-
Seattle, Washington, United States
Formas de pago aceptadas
Sobre este artículo
Prentice Hall PTR, 2006. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Sinopsis
For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
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Detalles
- Librería
- ThriftBooks
(US)
- Inventario del vendedor #
- G0131865919I5N00
- Título
- Marketing: An Introduction
- Autor
- Gary Armstrong; Philip Kotler
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Usado - Acceptable
- Cantidad disponible
- 1
- ISBN 10
- 0131865919
- ISBN 13
- 9780131865914
- Editorial
- Prentice Hall PTR
- Lugar de publicación
- Upper Saddle River, Nj
- Fecha de publicación
- 2006
Términos de venta
ThriftBooks
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Sobre el vendedor
ThriftBooks
Miembro de Biblio desde 2018
Seattle, Washington
Sobre ThriftBooks
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Glosario
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- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- Acceptable
- A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...
