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Marketing : An Introduction
de Kotler, Philip, Armstrong, Gary
- Usado
- Estado
- Used - Good
- ISBN 10
- 013414953X
- ISBN 13
- 9780134149530
- Librería
-
Mishawaka, Indiana, United States
Formas de pago aceptadas
Sobre este artículo
Pearson Education. Used - Good. Used book that is in clean, average condition without any missing pages.
Sinopsis
For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
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Detalles
- Librería
- Better World Books
(US)
- Inventario del vendedor #
- 13739781-6
- Título
- Marketing : An Introduction
- Autor
- Kotler, Philip, Armstrong, Gary
- Estado del libro
- Used - Good
- Cantidad disponible
- 1
- Encuadernación
- Tapa blanda
- ISBN 10
- 013414953X
- ISBN 13
- 9780134149530
- Editorial
- Pearson Education
- Lugar de publicación
- U.s.a.
- Primera fecha de publicación de esta edición
- 2016
Términos de venta
Better World Books
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Sobre el vendedor
Better World Books
Miembro de Biblio desde 2005
Mishawaka, Indiana
Sobre Better World Books
Better World Books is the world's leading socially conscious online bookseller and has sold over 100 million books. Each sale generates funds for global literacy and education initiatives. We offer low prices, fast shipping, and have a 100% money back guarantee, if you are not completely satisfied.
