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Marketing: An Introduction -- MyLab Marketing with Pearson eText Access Code
de Armstrong, Gary; Kotler, Philip
- Nuevo
- Estado
- New
- ISBN 10
- 0135204437
- ISBN 13
- 9780135204436
- Librería
-
Philadelphia, Pennsylvania, United States
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Sobre este artículo
Pearson. 14. New. New. STANDALONE access code. Brand new item, never opened! Ship within 24hrs. APO/FPO addresses supported
Sinopsis
For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
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Detalles
- Librería
- BooksRun
(US)
- Inventario del vendedor #
- 0135204437-9-1-88
- Título
- Marketing: An Introduction -- MyLab Marketing with Pearson eText Access Code
- Autor
- Armstrong, Gary; Kotler, Philip
- Estado del libro
- Nuevo New
- Cantidad disponible
- 10
- Edición
- 14
- ISBN 10
- 0135204437
- ISBN 13
- 9780135204436
- Editorial
- Pearson
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Sobre el vendedor
BooksRun
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Philadelphia, Pennsylvania
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
