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Marketing Management (14th Edition)
de Kotler, Philip T
- Usado
- Tapa dura
- Estado
- Used: Good
- ISBN 10
- 0132102927
- ISBN 13
- 9780132102926
- Librería
-
HOUSTON, Texas, United States
Formas de pago aceptadas
Sobre este artículo
Pearson, 2011-02-18. 14. hardcover. Used: Good.
Sinopsis
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Holistic Marketing To address all various shifts in marketing, good marketers are practicing holistic marketing - the development, design, and implementation of marketing programs, processes, and activities that help students recognize the breadth and interdependencies of today’s marketing environment. Four key dimensions include: · Internal marketing—ensuring everyone in the organization embraces appropriate marketing principles, especially senior management · Integrated marketing—ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way. · Relationship marketing—having rich, multi-faceted relationships with customers, channel members, and other marketing partners. · Performance marketing- understanding returns to the business from marketing activities and programs, as well as addressing broader concerns and their legal, ethical, social, and environmental effects.
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Detalles
- Librería
- Ergodebooks
(US)
- Inventario del vendedor #
- SONG0132102927
- Título
- Marketing Management (14th Edition)
- Autor
- Kotler, Philip T
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Used: Good
- Cantidad disponible
- 1
- Edición
- 14
- ISBN 10
- 0132102927
- ISBN 13
- 9780132102926
- Editorial
- Pearson
- Lugar de publicación
- U.S.A.
- Fecha de publicación
- 2011-02-18
Términos de venta
Ergodebooks
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Sobre el vendedor
Ergodebooks
Miembro de Biblio desde 2005
HOUSTON, Texas
Sobre Ergodebooks
Our goal is to provide best customer service and good condition books for the lowest possible price. We are always honest about condition of book. We list book only by ISBN # and hence exact book is guaranteed.
