Marketing Management
de Kotler, Philip; Keller, Kevin
For undergraduate and MBA marketing management and strategy courses.
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Holistic Marketing
To address all various shifts in marketing, good marketers are practicing holistic marketing - the development, design, and implementation of marketing programs, processes, and activities that help students recognize the breadth and interdependencies of today’s marketing environment. Four key dimensions include:
· Internal marketing—ensuring everyone in the organization embraces appropriate marketing principles, especially senior management
· Integrated marketing—ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way.
· Relationship marketing—having rich, multi-faceted relationships with customers, channel members, and other marketing partners.
· Performance marketing- understanding returns to the business from marketing activities and programs, as well as addressing broader concerns and their legal, ethical, social, and environmental effects.
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Ejemplares disponibles
Marketing Management
de Kotler, Philip; Keller, Kevin
- Estado
- Usado - Very Good
- Encuadernación
- Hardcover
- ISBN
- 9780133856460
- Cantidad disponible
- 1
- Librería
-
Louisville, Kentucky, USA
- Precio
-
EUR 23.36
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Descripción:
Pearson. hardcover. Very Good. 4x8x10. Used items are NOT guaranteed to include components, i.e. CDs, Access codes, etc. Ships from our Kentucky facility. Ships same day if ordered before 1 PM EST, Monday - Friday. Contact us with any questions! Precio
EUR 23.36
Marketing Management
de Philip Kotler; Kevin Keller
- Estado
- Usado - Very Good
- Published
- 2008
- Encuadernación
- Hardcover
- ISBN
- 9780136009986
- Cantidad disponible
- 1
- Librería
-
Seattle, Washington, USA
- Precio
-
EUR 6.85
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Descripción:
Prentice Hall PTR, 2008. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Precio
EUR 6.85
Marketing Management
de Kotler, Philip; Keller, Kevin
- Estado
- Usado - Good
- Encuadernación
- Hardcover
- ISBN
- 9780133856460
- Cantidad disponible
- 1
- Librería
-
Louisville, Kentucky, USA
- Precio
-
EUR 23.36
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Descripción:
Pearson. hardcover. Good. 4x8x10. May contain marks and or highlighting. Used items are NOT guaranteed to include components, i.e. CDs, Access codes, etc. Ships from our Kentucky facility. Ships same day if ordered before 1 PM EST, Monday - Friday. Contact us with any questions! Precio
EUR 23.36
Marketing Management 15th Edition Kotler Keller
de Kotler, Philip; Keller, Kevin
- Estado
- Usado - Good
- Encuadernación
- Hardcover
- ISBN
- 9780133856460
- Cantidad disponible
- 1
- Librería
-
Tequesta, Florida, USA
- Precio
-
EUR 46.70
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Descripción:
Pearson. hardcover. Good. 4x8x10. This Book is in Good condition - EXTERIOR SHOWS NORMAL WEAR FROM TEXTBOOK USE, INTERIOR IS FINE AND CLEAN, DOES NOT INCLUDE ACCESS CARD.All items ship within 24 hours. Packaging is 100% Recyclable. Most items purchased from Charitable organizations. A portion of each sale is also donated to a monthly charity,… Saber más sobre este artículo Precio
EUR 46.70
Marketing Management (14th Edition)
de Kotler, Philip T
- Estado
- Used: Good
- Edición
- 14
- Published
- 2011-02-18
- Encuadernación
- Hardcover
- ISBN
- 9780132102926
- Cantidad disponible
- 1
- Librería
-
HOUSTON, Texas, USA
- Precio
-
EUR 10.46
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Descripción:
Pearson, 2011-02-18. 14. hardcover. Used: Good. Precio
EUR 10.46
Marketing Management
de Kotler, Philip; Keller, Kevin
- Estado
- Usado - Good
- Published
- 2014-12-30
- Encuadernación
- Hardcover
- ISBN
- 9780133856460
- Cantidad disponible
- 1
- Librería
-
Franklin Lakes, New Jersey, USA
- Precio
-
EUR 63.16
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Descripción:
Pearson, 2014-12-30. Hardcover. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking Precio
EUR 63.16
Marketing Management (16th Edition)
de Kevin Keller Philip Kotler
- Estado
- New
- Encuadernación
- Paperback
- ISBN
- 9781292404813
- Cantidad disponible
- 1
- Librería
-
Glendale, Arizona, USA
- Precio
-
EUR 53.14
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Descripción:
Brand New Book. Fast ship with tracking number attached. Precio
EUR 53.14
Marketing Management
de Keller, Kevin,Kotler, Philip
- Estado
- Usado - Acceptable
- Published
- 2014-12-30
- Encuadernación
- Hardcover
- ISBN
- 9780133856460
- Cantidad disponible
- 1
- Librería
-
Denton, Texas, USA
- Precio
-
EUR 18.52
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Descripción:
Pearson, 2014-12-30. Hardcover. Acceptable. 1.3000 in x 10.9000 in x 8.6000 in. Contains water or spine damage. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Overall, still a fine copy for classroom use! Access codes and supplements are not guaranteed to be included with used books. Precio
EUR 18.52
Marketing Management
de Keller, Kevin,Kotler, Philip
- Estado
- Usado - Good
- Published
- 2014-12-30
- Encuadernación
- Hardcover
- ISBN
- 9780133856460
- Cantidad disponible
- 1
- Librería
-
Denton, Texas, USA
- Precio
-
EUR 13.89
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Descripción:
Pearson, 2014-12-30. Hardcover. Good. 1.3000 in x 10.9000 in x 8.6000 in. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Precio
EUR 13.89
Marketing Management
de Philip Kotler, Kevin Keller
- Estado
- Usado - Good
- Published
- December 2007
- Encuadernación
- Paper Back
- ISBN
- 9788120335707
- Cantidad disponible
- 1
- Librería
-
Saint Louis, Missouri, USA
- Precio
-
EUR 7.01
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Descripción:
Prentice Hall of India, December 2007. Paper Back. Good. Precio
EUR 7.01
Marketing Management: International Version
de Philip Kotler, Kevin Keller
- Estado
- Used; Good
- Published
- 05/06/2008
- Encuadernación
- Paperback
- ISBN
- 9780131357976
- Cantidad disponible
- 1
- Librería
-
London, Greater London, GBR
- Precio
-
EUR 4.15
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Descripción:
Pearson Education, 05/06/2008. Paperback. Used; Good. Wear & Tear to cover. Includes Notes and/or Highlights **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.… Saber más sobre este artículo Precio
EUR 4.15
Marketing Management: International Version
de Philip Kotler, Kevin Keller
- Estado
- Used; Good
- Published
- 05/06/2008
- Encuadernación
- Paperback
- ISBN
- 9780131357976
- Cantidad disponible
- 1
- Librería
-
London, Greater London, GBR
- Precio
-
EUR 4.15
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Descripción:
Pearson Education, 05/06/2008. Paperback. Used; Good. EX library copy **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Precio
EUR 4.15
Marketing Management
de Kotler, Philip
- Estado
- Used: Good
- Edición
- 13
- Published
- 2008-02-25
- Encuadernación
- Hardcover
- ISBN
- 9780136009986
- Cantidad disponible
- 1
- Librería
-
HOUSTON, Texas, USA
- Precio
-
EUR 10.50
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Descripción:
Pearson, 2008-02-25. 13. hardcover. Used: Good. Precio
EUR 10.50
Marketing Management
de Kotler, Philip/ Keller, Kevin
- Estado
- New
- Published
- 2015
- Encuadernación
- Hardcover
- ISBN
- 9780133856460
- Cantidad disponible
- 1
- Librería
-
Exeter, Devon, GBR
- Precio
-
EUR 419.71
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Descripción:
Pearson College Div, 2015. Hardcover. New. 15 edition. 692 pages. 12.00x9.00x1.25 inches. Precio
EUR 419.71