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Marketing Management
de Keller, Kevin,Kotler, Philip
- Usado
- Bien
- Tapa dura
- Estado
- Bien
- ISBN 10
- 0133856461
- ISBN 13
- 9780133856460
- Librería
-
Denton, Texas, United States
2 copias disponibles en esta librería
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Sobre este artículo
Pearson, 2014-12-30. Hardcover. Good. 1.3000 in x 10.9000 in x 8.6000 in. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books.
Sinopsis
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Holistic Marketing To address all various shifts in marketing, good marketers are practicing holistic marketing - the development, design, and implementation of marketing programs, processes, and activities that help students recognize the breadth and interdependencies of today’s marketing environment. Four key dimensions include: · Internal marketing—ensuring everyone in the organization embraces appropriate marketing principles, especially senior management · Integrated marketing—ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way. · Relationship marketing—having rich, multi-faceted relationships with customers, channel members, and other marketing partners. · Performance marketing- understanding returns to the business from marketing activities and programs, as well as addressing broader concerns and their legal, ethical, social, and environmental effects.
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Detalles
- Librería
- Campus Bookstore
(US)
- Inventario del vendedor #
- mon0000155666
- Título
- Marketing Management
- Autor
- Keller, Kevin,Kotler, Philip
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Bien
- Cantidad disponible
- 2
- ISBN 10
- 0133856461
- ISBN 13
- 9780133856460
- Editorial
- Pearson
- Fecha de publicación
- 2014-12-30
- Tamaño
- 1.3000 in x 10.9000 in x 8.6000
- Catálogos del vendedor
- Book;
- X weight
- 3.9992 lb
Términos de venta
Campus Bookstore
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
