Marketing Management
de Philip Kotler; Kevin Keller
- Usado
- very good
- Tapa dura
- Estado
- Very Good
- ISBN 10
- 0136009980
- ISBN 13
- 9780136009986
- Librería
-
Seattle, Washington, United States
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Sobre este artículo
Prentice Hall PTR, 2008. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Sinopsis
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Holistic Marketing To address all various shifts in marketing, good marketers are practicing holistic marketing - the development, design, and implementation of marketing programs, processes, and activities that help students recognize the breadth and interdependencies of today’s marketing environment. Four key dimensions include: · Internal marketing—ensuring everyone in the organization embraces appropriate marketing principles, especially senior management · Integrated marketing—ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way. · Relationship marketing—having rich, multi-faceted relationships with customers, channel members, and other marketing partners. · Performance marketing- understanding returns to the business from marketing activities and programs, as well as addressing broader concerns and their legal, ethical, social, and environmental effects.
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Detalles
- Librería
- ThriftBooks
(US)
- Inventario del vendedor #
- G0136009980I4N00
- Título
- Marketing Management
- Autor
- Philip Kotler; Kevin Keller
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Very Good
- Cantidad disponible
- 4
- ISBN 10
- 0136009980
- ISBN 13
- 9780136009986
- Editorial
- Prentice Hall PTR
- Lugar de publicación
- Upper Saddle River, N.J
- Fecha de publicación
- 2008
- LCCN
- 2008000337
Términos de venta
ThriftBooks
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Sobre el vendedor
ThriftBooks
Miembro de Biblio desde 2018
Seattle, Washington
Sobre ThriftBooks
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Glosario
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- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
