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Marketing Management
de Kotler, Philip; Keller, Kevin
- Usado
- Muy bueno
- Tapa dura
- Estado
- Muy bueno
- ISBN 10
- 0133856461
- ISBN 13
- 9780133856460
- Librería
-
Louisville, Kentucky, United States
Formas de pago aceptadas
Sobre este artículo
Pearson. hardcover. Very Good. 4x8x10. Used items are NOT guaranteed to include components, i.e. CDs, Access codes, etc. Ships from our Kentucky facility. Ships same day if ordered before 1 PM EST, Monday - Friday. Contact us with any questions!
Sinopsis
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Holistic Marketing To address all various shifts in marketing, good marketers are practicing holistic marketing - the development, design, and implementation of marketing programs, processes, and activities that help students recognize the breadth and interdependencies of today’s marketing environment. Four key dimensions include: · Internal marketing—ensuring everyone in the organization embraces appropriate marketing principles, especially senior management · Integrated marketing—ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way. · Relationship marketing—having rich, multi-faceted relationships with customers, channel members, and other marketing partners. · Performance marketing- understanding returns to the business from marketing activities and programs, as well as addressing broader concerns and their legal, ethical, social, and environmental effects.
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Detalles
- Librería
- Pangea
(US)
- Inventario del vendedor #
- 233679-1
- Título
- Marketing Management
- Autor
- Kotler, Philip; Keller, Kevin
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Muy bueno
- Cantidad disponible
- 1
- ISBN 10
- 0133856461
- ISBN 13
- 9780133856460
- Editorial
- Pearson
- Primera fecha de publicación de esta edición
- 2016
- Tamaño
- 4x8x10
- X weight
- 63 oz
Términos de venta
Pangea
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Sobre el vendedor
Pangea
Miembro de Biblio desde 2023
Louisville, Kentucky
Sobre Pangea
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