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Marketing Management
de Kotler, Philip/ Keller, Kevin
- Nuevo
- Tapa dura
- Estado
- Nuevo
- ISBN 10
- 0133856461
- ISBN 13
- 9780133856460
- Librería
-
Exeter, Devon, United Kingdom
Formas de pago aceptadas
Sobre este artículo
Pearson College Div, 2015. Hardcover. New. 15 edition. 692 pages. 12.00x9.00x1.25 inches.
Sinopsis
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Holistic Marketing To address all various shifts in marketing, good marketers are practicing holistic marketing - the development, design, and implementation of marketing programs, processes, and activities that help students recognize the breadth and interdependencies of today’s marketing environment. Four key dimensions include: · Internal marketing—ensuring everyone in the organization embraces appropriate marketing principles, especially senior management · Integrated marketing—ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way. · Relationship marketing—having rich, multi-faceted relationships with customers, channel members, and other marketing partners. · Performance marketing- understanding returns to the business from marketing activities and programs, as well as addressing broader concerns and their legal, ethical, social, and environmental effects.
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Detalles
- Librería
- Revaluation Books
(GB)
- Inventario del vendedor #
- 1-0133856461
- Título
- Marketing Management
- Autor
- Kotler, Philip/ Keller, Kevin
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Nuevo
- Cantidad disponible
- 1
- ISBN 10
- 0133856461
- ISBN 13
- 9780133856460
- Editorial
- Pearson College Div
- Fecha de publicación
- 2015
Términos de venta
Revaluation Books
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre el vendedor
Revaluation Books
Miembro de Biblio desde 2020
Exeter, Devon
Sobre Revaluation Books
General bookseller of both fiction and non-fiction.
Glosario
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
