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Marketing Management: International Version
de Philip Kotler, Kevin Keller
- Usado
- Tapa blanda
- Estado
- Used; Good
- ISBN 10
- 0131357972
- ISBN 13
- 9780131357976
- Librería
-
London, Greater London, United Kingdom
Formas de pago aceptadas
Sobre este artículo
Pearson Education, 05/06/2008. Paperback. Used; Good. Wear & Tear to cover. Includes Notes and/or Highlights **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Sinopsis
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Holistic Marketing To address all various shifts in marketing, good marketers are practicing holistic marketing - the development, design, and implementation of marketing programs, processes, and activities that help students recognize the breadth and interdependencies of today’s marketing environment. Four key dimensions include: · Internal marketing—ensuring everyone in the organization embraces appropriate marketing principles, especially senior management · Integrated marketing—ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way. · Relationship marketing—having rich, multi-faceted relationships with customers, channel members, and other marketing partners. · Performance marketing- understanding returns to the business from marketing activities and programs, as well as addressing broader concerns and their legal, ethical, social, and environmental effects.
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Detalles
- Librería
- Greener Books Ltd
(GB)
- Inventario del vendedor #
- 4325284
- Título
- Marketing Management: International Version
- Autor
- Philip Kotler, Kevin Keller
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Used; Good
- Cantidad disponible
- 1
- ISBN 10
- 0131357972
- ISBN 13
- 9780131357976
- Editorial
- Pearson Education
- Lugar de publicación
- Upper Saddle River, Nj, U.s.a.
- Fecha de publicación
- 05/06/2008
Términos de venta
Greener Books Ltd
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged. Feel free to contact our customer service team on customercare@greenerbooks.co.uk if you have queries regarding your order.
Sobre el vendedor
Greener Books Ltd
Miembro de Biblio desde 2010
London, Greater London
Sobre Greener Books Ltd
Greener Books is an enterprise with a particular passion for supporting the Environment and Sustainability! We strive at all times to meet our customers expectation and in most cases exceed them.
