Marketing Management: Analysis, Planning, Implementation, and Control
de Philip Kotler
- Usado
- Tapa dura
- Estado
- Used - Very Good
- ISBN 10
- 0135524806
- ISBN 13
- 9780135524800
- Librería
-
YANKTON, South Dakota, United States
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Sobre este artículo
Sinopsis
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.
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Detalles
- Librería
- Ravin Books (US)
- Inventario del vendedor #
- 8070
- Título
- Marketing Management: Analysis, Planning, Implementation, and Control
- Autor
- Philip Kotler
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Used - Very Good
- Cantidad disponible
- 1
- ISBN 10
- 0135524806
- ISBN 13
- 9780135524800
- Editorial
- Prentice Hall
- Lugar de publicación
- Englewood Cliffs, N.J
- Fecha de publicación
- December 1990
- Páginas
- 816
- LCCN
- 90044468