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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
de Bedbury, Scott; Fenichell, Stephen
- Usado
- Aceptable
- Tapa blanda
- Estado
- Aceptable
- ISBN 10
- 0142001902
- ISBN 13
- 9780142001905
- Librería
-
Seattle, Washington, United States
Formas de pago aceptadas
Sobre este artículo
Penguin Group, 2003. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Sinopsis
What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
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Detalles
- Librería
- ThriftBooks
(US)
- Inventario del vendedor #
- G0142001902I5N00
- Título
- A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
- Autor
- Bedbury, Scott; Fenichell, Stephen
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Usado - Aceptable
- Cantidad disponible
- 1
- ISBN 10
- 0142001902
- ISBN 13
- 9780142001905
- Editorial
- Penguin Group
- Lugar de publicación
- E Rutherford, New Jersey, U.s.a.
- Fecha de publicación
- 2003
Términos de venta
ThriftBooks
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre el vendedor
ThriftBooks
Miembro de Biblio desde 2018
Seattle, Washington
Sobre ThriftBooks
From the largest selection of used titles, we put quality, affordable books into the hands of readers
Glosario
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- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- Acceptable
- A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...
