A New Brand World
de Stephen, Bedbury- Scott/ Fenichell-
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
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A New Brand World : 8 Principles for Achieving Brand Leadership in the 21st Century
de Scott Bedbury; Stephen Fenichell
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- 2002
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Penguin Publishing Group, 2002. Hardcover. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Precio
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
de Scott Bedbury,Stephen Fenichell
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Penguin Books, February 2003. Trade Paperback . Used Very Good. Front and back covers have very slight edge and corner wear. Spine intact with no creasing or warping. Binding is tight and intact, pages clean and unmarked. We carry new and used books in our storefront. We want you to be satisfied with your purchase. Please contact us… Saber más sobre este artículo Precio
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A New Brand World : 8 Principles for Achieving Brand Leadership in the 21st Century
de Stephen Fenichell; Scott Bedbury
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Penguin Publishing Group, 2002. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust… Saber más sobre este artículo Precio
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
de Bedbury, Scott; Fenichell, Stephen
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