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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
de Bedbury, Scott, Fenichell, Stephen
- Usado
- Estado
- Used - Good
- ISBN 10
- 0142001902
- ISBN 13
- 9780142001905
- Librería
-
Frederick, Maryland, United States
Formas de pago aceptadas
Sobre este artículo
Penguin Books. Used - Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Sinopsis
What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
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Detalles
- Librería
- Wonder Book
(US)
- Inventario del vendedor #
- D05C-01585
- Título
- A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
- Autor
- Bedbury, Scott, Fenichell, Stephen
- Estado del libro
- Used - Good
- Encuadernación
- Tapa blanda
- ISBN 10
- 0142001902
- ISBN 13
- 9780142001905
- Editorial
- Penguin Books
- Lugar de publicación
- E Rutherford, New Jersey, U.s.a.
- Primera fecha de publicación de esta edición
- February 25, 2003
Términos de venta
Wonder Book
RETURNS are cheerfully accepted up to 30 days. We ship out within 1-2 business days and U.S. Standard Shipments usually arrive within 6-9 business days, Priority 3-6.
Sobre el vendedor
Wonder Book
Miembro de Biblio desde 2003
Frederick, Maryland
Sobre Wonder Book
With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children\'s paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost \"in the stacks\" for as long as they wish. In 2002 USAToday recognized us as \"1 of 10 Great Old Bookstores\", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan.
