A New Brand World : 8 Principles for Achieving Brand Leadership in the 21st Century
de Scott Bedbury; Stephen Fenichell
- Usado
- Tapa dura
- Estado
- Like New
- ISBN 10
- 0670030767
- ISBN 13
- 9780670030767
- Librería
-
Seattle, Washington, United States
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Sobre este artículo
Penguin Publishing Group, 2002. Hardcover. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Sinopsis
What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
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Detalles
- Librería
- ThriftBooks
(US)
- Inventario del vendedor #
- G0670030767I2N00
- Título
- A New Brand World : 8 Principles for Achieving Brand Leadership in the 21st Century
- Autor
- Scott Bedbury; Stephen Fenichell
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Nuevo
- Cantidad disponible
- 3
- ISBN 10
- 0670030767
- ISBN 13
- 9780670030767
- Editorial
- Penguin Publishing Group
- Lugar de publicación
- New York, New York, U.s.a.
- Fecha de publicación
- 2002
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ThriftBooks
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Seattle, Washington
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