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THE NEW POSITIONING: THE LATEST
de Jack Trout
- Usado
- Estado
- UsedLikeNew The cover is like new!
- ISBN 10
- 0070653283
- ISBN 13
- 9780070653283
- Librería
-
South San Francisco, California, United States
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Sobre este artículo
UsedLikeNew The cover is like new! .
Sinopsis
Positioning-which has sold 390,000 copies in the English language-has defined marketing since it was published 15 years ago. Now, in an era when the battle for the consumer's mind is fiercer than ever, coauthor of the all time classic, Jack Trout has taken positioning to the next level-in a path-breaking volume that will be THE marketing treatise for the '90s. In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to: overcome "communication" caused by the explosion of cable television channels, the information highway, and computers in every home; make sure the message gets through in an era of information overload; maintain position simplicity in an increasingly complex world; create powerful "bandwagon" effects that sway consumers; reclaim old new ideas that work and make them new again; avoid losing focus in the attempt to win over too many markets; "reposition" a company to reclaim a lost audience.
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Detalles
- Librería
- Goodwill of the San Francisco Bay
(US)
- Inventario del vendedor #
- 49FF8R005FN3
- Título
- THE NEW POSITIONING: THE LATEST
- Autor
- Jack Trout
- Estado del libro
- Nuevo
- Cantidad disponible
- 2
- Encuadernación
- Unknown
- ISBN 10
- 0070653283
- ISBN 13
- 9780070653283
- Editorial
- McGraw-Hill
- Lugar de publicación
- Blacklick, Ohio, U.s.a.
- Primera fecha de publicación de esta edición
- May 1, 1997
Términos de venta
Goodwill of the San Francisco Bay
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Sobre el vendedor
Goodwill of the San Francisco Bay
Miembro de Biblio desde 2021
South San Francisco, California
Sobre Goodwill of the San Francisco Bay
SF Goodwill is a non-profit social enterprise. We are committed to providing a second chance to tens of thousands of local people with barriers to employment through training and the power of work.
