The New Positioning: The Latest on the World's #1 Business Strategy Tapa blanda - 1997 - 1st Edición

Positioning-which has sold 390,000 copies in the English language-has defined marketing since it was published 15 years ago. Now, in an era when the battle for the consumer's mind is fiercer than ever, coauthor of the all time classic, Jack Trout has taken positioning to the next level-in a path-breaking volume that will be THE marketing treatise for the '90s. In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to: overcome "communication" caused by the explosion of cable television channels, the information highway, and computers in every home; make sure the message gets through in an era of information overload; maintain position simplicity in an increasingly complex world; create powerful "bandwagon" effects that sway consumers; reclaim old new ideas that work and make them new again; avoid losing focus in the attempt to win over too many markets; "reposition" a company to reclaim a lost audience.

Detalles

• Título The New Positioning: The Latest on the World's #1 Business Strategy
• Autor Jack Trout; Trout Jack; Steve Rivkin (With)
• Encuadernación Tapa blanda
• Número de edición 1st
• Edición 1
• Páginas 173
• Volúmenes 1
• Idioma ENG
• Editorial McGraw-Hill Education, Blacklick, Ohio, U.S.A.
• Fecha de publicación May 1, 1997
• ISBN 9780070653283 / 0070653283
• Peso 0.59 libras (0.27 kg)
• Dimensiones 9.18 x 5.94 x 0.52 pulgadas (23.32 x 15.09 x 1.32 cm)
• Número de catálogo de la Librería del Congreso de EEUU 95022196
• Dewey Decimal Code 659.1