The New Positioning : The Latest on the World's #1 Business Strategy
de Jack Trout
- Usado
- Muy bueno
- Tapa blanda
- Estado
- Muy bueno
- ISBN 10
- 0070653283
- ISBN 13
- 9780070653283
- Librería
-
Seattle, Washington, United States
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Sobre este artículo
McGraw-Hill Companies, The, 1997. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Sinopsis
Positioning-which has sold 390,000 copies in the English language-has defined marketing since it was published 15 years ago. Now, in an era when the battle for the consumer's mind is fiercer than ever, coauthor of the all time classic, Jack Trout has taken positioning to the next level-in a path-breaking volume that will be THE marketing treatise for the '90s. In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to: overcome "communication" caused by the explosion of cable television channels, the information highway, and computers in every home; make sure the message gets through in an era of information overload; maintain position simplicity in an increasingly complex world; create powerful "bandwagon" effects that sway consumers; reclaim old new ideas that work and make them new again; avoid losing focus in the attempt to win over too many markets; "reposition" a company to reclaim a lost audience.
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Detalles
- Librería
- ThriftBooks
(US)
- Inventario del vendedor #
- G0070653283I4N00
- Título
- The New Positioning : The Latest on the World's #1 Business Strategy
- Autor
- Jack Trout
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Usado - Muy bueno
- Cantidad disponible
- 2
- ISBN 10
- 0070653283
- ISBN 13
- 9780070653283
- Editorial
- McGraw-Hill Companies, The
- Lugar de publicación
- Blacklick, Ohio, U.s.a.
- Fecha de publicación
- 1997
Términos de venta
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ThriftBooks
Miembro de Biblio desde 2018
Seattle, Washington
Sobre ThriftBooks
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Glosario
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- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
