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The New Positioning: The Latest on the World's #1 Business Strategy (MARKETING/SALES/ADV & PROMO)
de Trout, Jack
- Usado
- Muy bueno
- Tapa blanda
- Estado
- Muy bueno
- ISBN 10
- 0070653283
- ISBN 13
- 9780070653283
- Librería
-
GORING BY SEA, West Sussex, United Kingdom
Formas de pago aceptadas
Sobre este artículo
Paperback. Very Good.
Sinopsis
Positioning-which has sold 390,000 copies in the English language-has defined marketing since it was published 15 years ago. Now, in an era when the battle for the consumer's mind is fiercer than ever, coauthor of the all time classic, Jack Trout has taken positioning to the next level-in a path-breaking volume that will be THE marketing treatise for the '90s. In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to: overcome "communication" caused by the explosion of cable television channels, the information highway, and computers in every home; make sure the message gets through in an era of information overload; maintain position simplicity in an increasingly complex world; create powerful "bandwagon" effects that sway consumers; reclaim old new ideas that work and make them new again; avoid losing focus in the attempt to win over too many markets; "reposition" a company to reclaim a lost audience.
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Detalles
- Librería
- World of Books Ltd
(GB)
- Inventario del vendedor #
- GOR001791487
- Título
- The New Positioning: The Latest on the World's #1 Business Strategy (MARKETING/SALES/ADV & PROMO)
- Autor
- Trout, Jack
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Usado - Muy bueno
- Cantidad disponible
- 1
- ISBN 10
- 0070653283
- ISBN 13
- 9780070653283
- Editorial
- McGraw-Hill
- Lugar de publicación
- Blacklick, Ohio, U.s.a.
- Primera fecha de publicación de esta edición
- May 1, 1997
Términos de venta
World of Books Ltd
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Sobre el vendedor
World of Books Ltd
Miembro de Biblio desde 2007
GORING BY SEA, West Sussex
Sobre World of Books Ltd
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- Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.
- Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused.
- Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media.
- Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.
