Persuasion: Social Influence and Compliance Gaining; International Student Edition
de Robert H Gass
- Nuevo
- Tapa blanda
- Estado
- Nuevo
- ISBN 10
- 036719614X
- ISBN 13
- 9780367196141
- Librería
-
Southport, Merseyside, United Kingdom
Formas de pago aceptadas
Sobre este artículo
Paperback / softback. New. <p>Now in its sixth edition, <em>Persuasion: Social Influence and Compliance Gaining</em> continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. </p> <p></p> <p>Forthcoming: Instructors can also use the bookâs downloadable test bank, instructorâs manual, and PowerPoint slides in preparing course material.</p> <p></p>
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Detalles
- Librería
- The Saint Bookstore (GB)
- Inventario del vendedor #
- A9780367196141
- Título
- Persuasion: Social Influence and Compliance Gaining; International Student Edition
- Autor
- Robert H Gass
- Formato/Encuadernación
- Paperback / softback
- Estado del libro
- Nuevo
- Cantidad disponible
- 1
- Encuadernación
- Tapa blanda
- ISBN 10
- 036719614X
- ISBN 13
- 9780367196141
Términos de venta
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
Sobre el vendedor
The Saint Bookstore
Miembro de Biblio desde 2018
Southport, Merseyside
Sobre The Saint Bookstore
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.
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- New
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