The Reasoning Voter: Communication and Persuasion in Presidential Campaigns de Popkin, Samuel L - 1991-10-01

University of Chicago Press. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

University of Chicago Press, 1991. Hardcover. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

University of Chicago Press, 1991. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

University of Chicago Press, 1991. Hardcover. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

University of Chicago Press. Used - Like New. Used book that is in almost brand-new condition.

Chicago: The University of Chicago Press, 1991. Hardcover. Good +/Very Good. 291 pp. Hardcover in good + condition with a very good dust jacket. Heavily cocked, otherwise in very good condition.

University of Chicago Press, 1991-10-01. 1. hardcover. Used: Good.

The University of Chicago Press, 1991. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2850grams, ISBN:9780226675442

Chicago, IL: University of Chicago Press, 1991. First Printing. very good, good. 24 cm, 291, bibliography, index, DJ somewhat worn and soiled.

Chicago, IL: University of Chicago Press, 1991. First Edition. First Printing. Hardcover. Good/good. 332 pages. Notes, bibliography, index. Name of previous owner present. "The Reasoning Voter" is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. "Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the… Leer más