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Scenarios: The Art of Strategic Conversation
de Kees van der Heijden
- Usado
- Bien
- Tapa dura
- Estado
- Bien
- ISBN 10
- 0471966398
- ISBN 13
- 9780471966395
- Librería
-
HOUSTON, Texas, United States
Formas de pago aceptadas
Sobre este artículo
Wiley, 1996-10-24. Hardcover. Good.
Sinopsis
Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.
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Detalles
- Librería
- Ergodebooks
(US)
- Inventario del vendedor #
- SONG0471966398
- Título
- Scenarios: The Art of Strategic Conversation
- Autor
- Kees van der Heijden
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Bien
- Cantidad disponible
- 1
- ISBN 10
- 0471966398
- ISBN 13
- 9780471966395
- Editorial
- Wiley
- Lugar de publicación
- Chichester, West Sussex, United Kingdom
- Fecha de publicación
- 1996-10-24
Términos de venta
Ergodebooks
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Sobre el vendedor
Ergodebooks
Miembro de Biblio desde 2005
HOUSTON, Texas
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