Scenarios: The Art of Strategic Conversation Tapa dura - 1996

Kees van der Heijden is Professor of General and Strategic Management at the Graduate Business School, Strathclyde University, Glasgow, UK, and Visiting Professor at Nijenrode University, Holland. He is a co-founder of Global Business Network, Emeryville, California, and is currently a Principal. Before joining Strathclyde University he was in charge of Royal Dutch/Shell's scenario planning, as head of the Group's Business Environment Division. This involved the general development of the process of scenario planning in which Shell has taken a worldwide leading role. Prior to that he was head of Shell's internal strategy consulting group, assisting management teams worldwide in strategy development and implementation. He specializes in scenario planning, strategy development and institutional strategic management processes and has consulted widely in all these areas. The painting serves as an icon for the idea projected in the book. strategy is about conversation, which takes place more in corridors than in boardrooms strategy, often treated as an abstract, is in the final analysis about people responding to the needs of other people the image is unconventional for a business book - the hallmark of any successful scenario/strategy project!