Selling The Invisible: A Field Guide to Modern Marketing
de Harry Beckwith
- Nuevo
- Tapa blanda
- Estado
- New
- ISBN 10
- 0446672319
- ISBN 13
- 9780446672313
- Librería
-
Southport, Merseyside, United Kingdom
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Sobre este artículo
Paperback / softback. New. SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.
Sinopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Detalles
- Librería
- The Saint Bookstore
(GB)
- Inventario del vendedor #
- A9780446672313
- Título
- Selling The Invisible: A Field Guide to Modern Marketing
- Autor
- Harry Beckwith
- Formato/Encuadernación
- Paperback / softback
- Estado del libro
- Nuevo New
- Cantidad disponible
- 5
- Encuadernación
- Tapa blanda
- ISBN 10
- 0446672319
- ISBN 13
- 9780446672313
- Editorial
- Warner Books
- Lugar de publicación
- New Delhi
- Primera fecha de publicación de esta edición
- March 1, 1998
Términos de venta
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
Sobre el vendedor
The Saint Bookstore
Miembro de Biblio desde 2018
Southport, Merseyside
Sobre The Saint Bookstore
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.
Glosario
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
