Descripción:
Grand Central Publishing. Used - Good. . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
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Selling the Invisible: A Field Guide to Modern Marketing Tapa blanda - 2012
de Harry Beckwith
Resumen
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
Primera línea
In a free-association test, most people-including most people in business-will equate the word "marketing" with selling and advertising: pushing the goods.
Detalles
- Título Selling the Invisible: A Field Guide to Modern Marketing
- Autor Harry Beckwith
- Encuadernación Tapa blanda
- Edición Reprint
- Páginas 272
- Volúmenes 1
- Idioma ENG
- Editorial Grand Central Publishing, New Delhi
- Fecha de publicación 2012-03-20
- Features Price on Product - Canadian, Table of Contents
- ISBN 9780446672313 / 0446672319
- Peso 0.45 libras (0.20 kg)
- Dimensiones 7.4 x 5 x 0.8 pulgadas (18.80 x 12.70 x 2.03 cm)
- Library of Congress subjects Marketing, Service industries - Marketing
- Dewey Decimal Code 658.8
Reseñas en medios
Citas
- Library Journal, 12/01/2015, Page 54
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Selling the Invisible: A Field Guide to Modern Marketing
de Beckwith, Harry
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Selling the Invisible: A Field Guide to Modern Marketing
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Grand Central Publishing. Used - Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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Selling the Invisible : A Field Guide to Modern Marketing
de Harry Beckwith
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Grand Central Publishing, 2012. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Selling the Invisible : A Field Guide to Modern Marketing
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Grand Central Publishing, 2012. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Selling the Invisible : A Field Guide to Modern Marketing
de Harry Beckwith
- Usado
- good
- Tapa blanda
- Estado
- Usado - Good
- Encuadernación
- Paperback
- ISBN 10 / ISBN 13
- 9780446672313 / 0446672319
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Grand Central Publishing, 2012. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Selling the Invisible : A Field Guide to Modern Marketing
de Harry Beckwith
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- ISBN 10 / ISBN 13
- 9780446672313 / 0446672319
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Grand Central Publishing, 2012. Paperback. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. The dust jacket is missing. At ThriftBooks, our motto is: Read More, Spend Less.
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Selling the Invisible : A Field Guide to Modern Marketing
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Selling the Invisible : A Field Guide to Modern Marketing
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- ISBN 10 / ISBN 13
- 9780446672313 / 0446672319
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Selling the Invisible : A Field Guide to Modern Marketing
de Beckwith, Harry
- Usado
- Estado
- Used - Good
- ISBN 10 / ISBN 13
- 9780446672313 / 0446672319
- Cantidad disponible
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Selling the Invisible: A Field Guide to Modern Marketing
de Harry Beckwith
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- Estado
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- Paperback
- ISBN 10 / ISBN 13
- 9780446672313 / 0446672319
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Business Plus, 2012-03-20. Paperback. Used: Good.
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