Selling the Invisible: A Field Guide to Modern Marketing
de Beckwith, Harry
- Usado
- Estado
- Used - Good
- ISBN 10
- 0446672319
- ISBN 13
- 9780446672313
- Librería
-
Frederick, Maryland, United States
Formas de pago aceptadas
Sobre este artículo
Sinopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Detalles
- Librería
- Wonder Book (US)
- Inventario del vendedor #
- X08B-02261
- Título
- Selling the Invisible: A Field Guide to Modern Marketing
- Autor
- Beckwith, Harry
- Estado del libro
- Used - Good
- Encuadernación
- Tapa blanda
- ISBN 10
- 0446672319
- ISBN 13
- 9780446672313
- Editorial
- Grand Central Publishing
- Lugar de publicación
- New Delhi
- Primera fecha de publicación de esta edición
- March 1, 1998
Términos de venta
Wonder Book
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