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Selling the Invisible: A Field Guide to Modern Marketing
de Beckwith, Harry
- Nuevo
- Estado
- New
- ISBN 10
- 0446672319
- ISBN 13
- 9780446672313
- Librería
-
Victoria, British Columbia, Canada
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Sobre este artículo
Grand Central Publishing. New. Special order direct from the distributor
Sinopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Detalles
- Librería
- Russell Books Ltd
(CA)
- Inventario del vendedor #
- ING9780446672313
- Título
- Selling the Invisible: A Field Guide to Modern Marketing
- Autor
- Beckwith, Harry
- Estado del libro
- Nuevo New
- Cantidad disponible
- 10
- Encuadernación
- Tapa blanda
- ISBN 10
- 0446672319
- ISBN 13
- 9780446672313
- Editorial
- Grand Central Publishing
- Lugar de publicación
- New Delhi
- Primera fecha de publicación de esta edición
- March 1, 1998
Términos de venta
Russell Books Ltd
For further information - (250) 361-4447 (GST applied to all Canadian orders). Shipping prices are based on books weighing 2.2 LB, or 1 KG. Canadian and U.S. orders sent with Automated Package Tracking and delivery confirmation, where available. If your book order is heavy or over-sized, we may contact you regarding any extra shipping costs.
Sobre el vendedor
Russell Books Ltd
Miembro de Biblio desde 2006
Victoria, British Columbia
Sobre Russell Books Ltd
Family owned and operated since 1961. Located in Downtown Victoria selling new, used, and remainder titles in all categories. We also have an extensive selection of Journals, cards and calendars.
Glosario
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
