The Selling of the President 1968

New York, New York: Washington Square Press, 1970. First Thus 5th or later Printing. Soft cover. Very Good. Reveals the behind-the-scene details of the making of the "modern" image-driven presidential campaign, when advertisers had just begun to recognize the importance of a candidate's image & how to manipulate it--particularly for the growing TV audience. The candidate--Richard M. Nixon--had lost to John F. Kennedy in the 1960 election largely as a function of how horrible he came across on TV. This campaign in 1968 vowed to fix that...and he won. Orig. published in hardcover & in a paperback by Trident in 1969, this is the First Mass Market Paperback Edition, 14th printing, from Pocket Books (#42681-8) from 1970, in 278 pages. Condition is VG: completely clean & unmarked with age-commensurate page tanning, heaviest around edges. Binding strong & straight with only very shallow creasing. Minor wear to edges, light corner creasing, & upper-outer corner of back cover is clipped diagonally. , pages creamy white & completely unmarked, corners crisp. The unclipped DJ is mild rubbing to extremities, heaviest at top corners & both ends of spine; nicely protected in new clear mylar cover free! Our photos depict the Exact book you will receive, never "stock" images of books we don't actually have! Same day shipping on all orders received Weekdays by 2 pm (Pacific time); later orders, weekends & holidays ship very next business day.