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The Selling of the President: The Classical Account of the Packaging of a Candidate
de McGinniss, Joe
- Nuevo
- Estado
- Nuevo
- ISBN 10
- 0140112405
- ISBN 13
- 9780140112405
- Librería
-
Benton Harbor, Michigan, United States
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Sobre este artículo
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Sinopsis
What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.
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Detalles
- Librería
- Ambis Enterprises LLC
(US)
- Inventario del vendedor #
- OTF-S-9780140112405
- Título
- The Selling of the President: The Classical Account of the Packaging of a Candidate
- Autor
- McGinniss, Joe
- Estado del libro
- Nuevo
- Cantidad disponible
- 40
- Encuadernación
- Tapa blanda
- ISBN 10
- 0140112405
- ISBN 13
- 9780140112405
- Editorial
- Penguin Books
- Lugar de publicación
- E Rutherford, New Jersey, U.s.a.
- Primera fecha de publicación de esta edición
- 1988-08-02
Términos de venta
Ambis Enterprises LLC
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Sobre el vendedor
Ambis Enterprises LLC
Miembro de Biblio desde 2009
Benton Harbor, Michigan
Sobre Ambis Enterprises LLC
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Glosario
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- New
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