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The Selling of the President Tapa blanda - 1988
de Joe McGinniss
McGinniss examines the repackaging of Richard Nixon by the men--Roger Ailes, now working on the George Bush campaign, and Frank Shakespeare--who first suggested that issues bore voters and that image is what counts.
Resumen
What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?
The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politickingand how that script came to be. It introduces:
- Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts
- Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
- Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President
- And the candidate, Richard Nixon himselfa politician running on television for the highest office in the land
In his introduction, Joe McGinniss discusses whyunfortunatelyhis classic book is as pertinent today to understanding our political culture as it was the year it was published.
Detalles
- Título The Selling of the President
- Autor Joe McGinniss
- Encuadernación Tapa blanda
- Edición Reprint
- Páginas 251
- Volúmenes 1
- Idioma ENG
- Editorial Penguin Books, E Rutherford, New Jersey, U.S.A.
- Fecha de publicación 1988-08-02
- ISBN 9780140112405 / 0140112405
- Peso 0.49 libras (0.22 kg)
- Dimensiones 7.9 x 4.99 x 0.62 pulgadas (20.07 x 12.67 x 1.57 cm)
- Época de 18 a UP años
- Cursos 13 - UP
- Library of Congress subjects Nixon, Richard M, Television in politics - United States
- Número de catálogo de la Librería del Congreso de EEUU 88002501
- Dewey Decimal Code 324.973
Reseñas en medios
Citas
- Brill's Content, 06/01/2000, Page 99
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The Selling of the President
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Penguin, 1988. Softcover. Good Condition. Has bookstore sticker on spine and back cover. Text appears clean, but may contain some marks that we missed. Cover Has Shelf, Edge and Corner Wear, Looks nice. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Politics & Government; ISBN: 0140112405. ISBN/EAN: 9780140112405. Pictures of this item not already displayed here available upon request. Inventory No: 1561057867. . 9780140112405
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The Selling of the President
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