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The Selling of the President: The Classical Account of the Packaging of a Candidate
de McGinniss, Joe
- Nuevo
- Tapa blanda
- Estado
- Nuevo
- ISBN 10
- 0140112405
- ISBN 13
- 9780140112405
- Librería
-
San Diego, California, United States
Formas de pago aceptadas
Sobre este artículo
Penguin Books, 1988-08-02. Paperback. New. New. In shrink wrap. Looks like an interesting title!
Sinopsis
What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.
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Detalles
- Librería
- GridFreed LLC
(US)
- Inventario del vendedor #
- Q-0140112405
- Título
- The Selling of the President: The Classical Account of the Packaging of a Candidate
- Autor
- McGinniss, Joe
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Nuevo
- Cantidad disponible
- 1
- ISBN 10
- 0140112405
- ISBN 13
- 9780140112405
- Editorial
- Penguin Books
- Lugar de publicación
- E Rutherford, New Jersey, U.s.a.
- Fecha de publicación
- 1988-08-02
Términos de venta
GridFreed LLC
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre el vendedor
GridFreed LLC
Miembro de Biblio desde 2021
San Diego, California
Sobre GridFreed LLC
We sell primarily non-fiction, many new books, some collectible first editions and signed books. We operate 100% online and have been in business since 2005.
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
