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The Selling of the President: The Classical Account of the Packaging of a Candidate
de McGinniss, Joe
- Usado
- Estado
- Used - Very Good
- ISBN 10
- 0140112405
- ISBN 13
- 9780140112405
- Librería
-
Victoria, British Columbia, Canada
Formas de pago aceptadas
Sobre este artículo
Penguin Group USA. Used - Very Good.
Sinopsis
What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.
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Detalles
- Librería
- Russell Books Ltd
(CA)
- Inventario del vendedor #
- FORT669284
- Título
- The Selling of the President: The Classical Account of the Packaging of a Candidate
- Autor
- McGinniss, Joe
- Estado del libro
- Used - Very Good
- Cantidad disponible
- 1
- Encuadernación
- Tapa blanda
- ISBN 10
- 0140112405
- ISBN 13
- 9780140112405
- Editorial
- Penguin Group USA
- Lugar de publicación
- E Rutherford, New Jersey, U.s.a.
- Primera fecha de publicación de esta edición
- 1988-08-02
Términos de venta
Russell Books Ltd
For further information - (250) 361-4447 (GST applied to all Canadian orders). Shipping prices are based on books weighing 2.2 LB, or 1 KG. Canadian and U.S. orders sent with Automated Package Tracking and delivery confirmation, where available. If your book order is heavy or over-sized, we may contact you regarding any extra shipping costs.
Sobre el vendedor
Russell Books Ltd
Miembro de Biblio desde 2006
Victoria, British Columbia
Sobre Russell Books Ltd
Family owned and operated since 1961. Located in Downtown Victoria selling new, used, and remainder titles in all categories. We also have an extensive selection of Journals, cards and calendars.
