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The Selling of the President: The Classical Account of the Packaging of a Candidate

The Selling of the President: The Classical Account of the Packaging of a Candidate

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The Selling of the President: The Classical Account of the Packaging of a Candidate

de McGinniss, Joe

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UsedVeryGood
ISBN 10
0140112405
ISBN 13
9780140112405
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Sobre este artículo

UsedVeryGood. signs of little wear on the cover.

Sinopsis

What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking—and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President And the candidate, Richard Nixon himself—a politician running on television for the highest office in the land In his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.

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Detalles

Librería
Ebooksweb COM LLC US (US)
Inventario del vendedor #
52GZZZ01Y11T_ns
Título
The Selling of the President: The Classical Account of the Packaging of a Candidate
Autor
McGinniss, Joe
Estado del libro
UsedVeryGood
Cantidad disponible
1
Encuadernación
Tapa blanda
ISBN 10
0140112405
ISBN 13
9780140112405
Editorial
Penguin Books
Lugar de publicación
E Rutherford, New Jersey, U.s.a.
Primera fecha de publicación de esta edición
1988-08-02

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Puntuación del vendedor:
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