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Switch: How to change things when change is hard

Switch: How to change things when change is hard

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Switch: How to change things when change is hard

de Heath, Chip

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  • Tapa blanda
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Muy bueno
ISBN 10
1847940315
ISBN 13
9781847940315
Librería
Puntuación del vendedor:
Este vendedor ha conseguido 2 de las cinco estrellas otorgadas por los compradores de Biblio.
GORING BY SEA, West Sussex, United Kingdom
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Sobre este artículo

Paperback. Very Good.

Sinopsis

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.From the Hardcover edition.

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Detalles

Librería
World of Books Ltd GB (GB)
Inventario del vendedor #
GOR001820196
Título
Switch: How to change things when change is hard
Autor
Heath, Chip
Formato/Encuadernación
Tapa blanda
Estado del libro
Usado - Muy bueno
Cantidad disponible
3
ISBN 10
1847940315
ISBN 13
9781847940315
Editorial
Random House Business
Primera fecha de publicación de esta edición
2010-03

Términos de venta

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World of Books Ltd

Puntuación del vendedor:
Este vendedor ha conseguido 2 de las cinco estrellas otorgadas por los compradores de Biblio.
Miembro de Biblio desde 2007
GORING BY SEA, West Sussex

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