Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
de Silverstein, Michael J.; Fiske, Neil; Butman, John
- Nuevo
- Tapa blanda
- Estado
- Nuevo
- ISBN 10
- 1591840708
- ISBN 13
- 9781591840701
- Librería
-
Fairfax Station, Virginia, United States
777 copias disponibles en esta librería
Formas de pago aceptadas
Sobre este artículo
Sinopsis
Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.
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Detalles
- Librería
- Mediaoutletdeal1 (US)
- Inventario del vendedor #
- 1591840708_new
- Título
- Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
- Autor
- Silverstein, Michael J.; Fiske, Neil; Butman, John
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Nuevo
- Cantidad disponible
- 777
- ISBN 10
- 1591840708
- ISBN 13
- 9781591840701
- Editorial
- Portfolio
- Fecha de publicación
- 2008-04-29
Términos de venta
Mediaoutletdeal1
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...