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Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them Tapa blanda - 2008
de Michael J. Silverstein; Neil Fiske; John Butman
An upbeat survey of a range of consumer brands . . . which, the authors argue, are successful because they appeal not just to the material needs of consumers but to their emotional desires--"The New Yorker." Illustrated.
Resumen
Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.
In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.
Primera línea
America's middle-market consumers are trading up.
Detalles
- Título Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them
- Autor Michael J. Silverstein; Neil Fiske; John Butman
- Encuadernación Tapa blanda
- Edición Reprint
- Páginas 320
- Volúmenes 1
- Idioma ENG
- Editorial Portfolio
- Fecha de publicación 2008-04-29
- Ilustrado Sí
- ISBN 9781591840701 / 1591840708
- Peso 0.65 libras (0.29 kg)
- Dimensiones 8.47 x 5.48 x 0.83 pulgadas (21.51 x 13.92 x 2.11 cm)
- Época de 18 a UP años
- Cursos 13 - UP
- Dewey Decimal Code 339.470
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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
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Portfolio. Used - Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
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Trading Up
de Michael J.; Fiske, Neil; Butman, John Silverstein
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New York: Portfolio, 2005. First edition thus. . paperback. Very Good. Book is clean. Pages have no markings. Remainder mark evident on the bottom.
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Trading Up: Why Consumers Want New Luxury Goods--And How Companies Create Them
de Silverstein, Michael J.; Fiske, Neil; Butman, John
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Portfolio, 2008. Paperback. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
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UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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Trading Up : Why Consumers Want New Luxury Goods--and How Companies Create Them
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Trading Up : Why Consumers Want New Luxury Goods--and How Companies Create Them
de Fiske, Neil, Silverstein, Michael J., Butman, John
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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
de Michael J. Silverstein; Neil Fiske; John Butman
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Portfolio Trade, 2008-04-29. Paperback. Used: Good.
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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them [Paperback] Silverstein, Michael J.; Fiske, Neil and Butman, John
de Silverstein, Michael J.; Fiske, Neil; Butman, John
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Portfolio, 2008-04-29T00:00:01Z. paperback. Good. 88x13x131. Page tan with age but has no markings. Ships promptly.
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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
de Silverstein, Michael J.; Fiske, Neil; Butman, John
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Portfolio, 2008-04-29. Paperback. New.
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