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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them [Paperback] Silverstein, Michael J.; Fiske, Neil and Butman, John
de Silverstein, Michael J.; Fiske, Neil; Butman, John
- Usado
- Bien
- Tapa blanda
- Estado
- Bien
- ISBN 10
- 1591840708
- ISBN 13
- 9781591840701
- Librería
-
Millbury, Massachusetts, United States
Formas de pago aceptadas
Sobre este artículo
Portfolio, 2008-04-29T00:00:01Z. paperback. Good. 88x13x131. Page tan with age but has no markings. Ships promptly.
Sinopsis
Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.
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Detalles
- Librería
- LAYERBOOKS
(US)
- Inventario del vendedor #
- SHULE-00894-07-19-2023
- Título
- Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them [Paperback] Silverstein, Michael J.; Fiske, Neil and Butman, John
- Autor
- Silverstein, Michael J.; Fiske, Neil; Butman, John
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Usado - Bien
- Cantidad disponible
- 1
- ISBN 10
- 1591840708
- ISBN 13
- 9781591840701
- Editorial
- Portfolio
- Fecha de publicación
- 2008-04-29T00:00:01Z
- Tamaño
- 88x13x131
- X weight
- 11 oz
Términos de venta
LAYERBOOKS
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