Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
de Silverstein, Michael J., Fiske, Neil, Butman, John
- Usado
- Estado
- Used - Good
- ISBN 10
- 1591840708
- ISBN 13
- 9781591840701
- Librería
-
Frederick, Maryland, United States
Formas de pago aceptadas
Sobre este artículo
Sinopsis
Trading up isn?t just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria?s Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these ?new luxury? brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional ?old luxury? goods. Trading Up has become the definitive book about this growing trend.
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Detalles
- Librería
- Wonder Book (US)
- Inventario del vendedor #
- M06O-00031
- Título
- Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
- Autor
- Silverstein, Michael J., Fiske, Neil, Butman, John
- Estado del libro
- Used - Good
- Encuadernación
- Tapa blanda
- ISBN 10
- 1591840708
- ISBN 13
- 9781591840701
- Editorial
- Portfolio
- Primera fecha de publicación de esta edición
- 2008-04
Términos de venta
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