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What Clients Love: A Field Guide to Growing Your Business
de Beckwith, Harry
- Usado
- Estado
- UsedGood
- ISBN 10
- 0446527556
- ISBN 13
- 9780446527552
- Librería
-
Imperial, Missouri, United States
2 copias disponibles en esta librería
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Sobre este artículo
UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Sinopsis
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.
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Detalles
- Librería
- Off The Shelf LLC
(US)
- Inventario del vendedor #
- 4WILKM00I9T0
- Título
- What Clients Love: A Field Guide to Growing Your Business
- Autor
- Beckwith, Harry
- Estado del libro
- UsedGood
- Cantidad disponible
- 2
- Encuadernación
- Unknown
- ISBN 10
- 0446527556
- ISBN 13
- 9780446527552
- Editorial
- Business Plus
- Lugar de publicación
- New York, New York, U.s.a.
- Primera fecha de publicación de esta edición
- January 2, 2003
Términos de venta
Off The Shelf LLC
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre el vendedor
Off The Shelf LLC
Miembro de Biblio desde 2021
Imperial, Missouri
Sobre Off The Shelf LLC
Hello! We are a used book seller out of St Louis Missouri.
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
