Descripción:
Warner Books, 2010-01-01. Hardcover. Very Good. 1.0000 in x 7.7500 in x 5.2500 in.
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What Clients Love: A Field Guide to Growing Your Business Tapa dura - 2003
de Harry Beckwith
Resumen
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.
Primera línea
Forget benchmarking.
Detalles
- Título What Clients Love: A Field Guide to Growing Your Business
- Autor Harry Beckwith
- Encuadernación Tapa dura
- Edición [ Edition: Repri
- Páginas 304
- Volúmenes 1
- Idioma ENG
- Editorial Warner Books (NY), New York, New York, U.S.A.
- Fecha de publicación January 2, 2003
- ISBN 9780446527552 / 0446527556
- Peso 0.77 libras (0.35 kg)
- Dimensiones 7.96 x 5.26 x 1.02 pulgadas (20.22 x 13.36 x 2.59 cm)
- Library of Congress subjects Success in business, Advertising
- Número de catálogo de la Librería del Congreso de EEUU 2002069122
- Dewey Decimal Code 658.802
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What Clients Love
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What Clients Love: A Field Guide to Growing Your Business
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UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
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What Clients Love : A Field Guide to Growing Your Business
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What Clients Love : A Field Guide to Growing Your Business
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Grand Central Publishing. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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What Clients Love : A Field Guide to Growing Your Business
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Grand Central Publishing. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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What Clients Love : A Field Guide to Growing Your Business
de Beckwith, Harry
- Usado
- Estado
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- ISBN 10 / ISBN 13
- 9780446527552 / 0446527556
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Descripción:
Grand Central Publishing. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Precio
EUR 4.70
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What Clients Love : A Field Guide to Growing Your Business
de Beckwith, Harry
- Usado
- Estado
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780446527552 / 0446527556
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Reno, Nevada, United States
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Descripción:
Grand Central Publishing. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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What Clients Love: A Field Guide to Growing Your Business
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Business Plus, 2003-01-02. Hardcover. Good. 85x18x126.
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What Clients Love: A Field Guide to Growing Your Business
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Business Plus, 2003-01-02. Hardcover. Good. 5x1x7.
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What Clients Love: A Field Guide to Growing Your Business
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Business Plus, 2003-01-02. hardcover. Acceptable. 5x1x7.
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